make.
better.
things.
Make things, better.
ROBB CABANSAG
USER EXPERIENCE DESIGNER
MY SKILLS
WIREFRAMING
95%
PROTOTYPING
95%
UX WRITING
80%
VISUAL DESIGN
90%
FIGMA/ADOBE XD/INVISION/AXURE
90%
ADOBE PHOTOSHOP/ILLUSTRATOR/AFTER EFFECTS
85%
WORDPRESS
75%
HTML/CSS
95%
JAVASCRIPT/JQUERY/NODE JS
90%
As a UX designer with over 20 years of experience, I am passionate about creating experiences that delight users while lowering cognitive load and exceeding Key Performance Indicators (KPIs).
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My unique skill set lies squarely at the crossroads of design, data and development, allowing me to build and collaborate with cross-functional teams while removing roadblocks between disciplines.
I specialize in user behavior analytics, wireframing, prototyping, UX writing, visual design, and front-end development.
I believe every user is unique and should be treated as such, which is why I take the time to understand their needs, goals, and pain points, and create personal, elegant, relevant design solutions.
Let's make better things together!
testimonials
EXPERIENCE
2024-Present
New Dawn Title, LLC
UX LEAD
Enhanced user satisfaction by 20% by conducting comprehensive usability testing.
Reduced onboarding time for new agents by 30% through in-depth user journey mapping and creating a simplified interface for agent onboarding.
Increased efficiency of internal tools by 25% by gathering user insights and conducting
A/B testing, which led to significant improvements in the design and usability of the company’s document management system.
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Technologies: M365, SharePoint, C#, HTML, CSS, JavaScript, Jquery, Articulate 360, Photoshop, Figma, Github, Visual Studio Code
2014-2021
VERIZON
LEARNING & DEVELOPMENT DEVELOPER
Worked with cross-functional teams to conceive, design and develop educational programs for engineers to executives. Envisioned and created learning experiences for management training that increased compliance by 37% and lowered completion by 3 days, as well as custom web application that allowed the Company to remotely onboard over 21,000 new hires in 18 months. I also created a design system to bring the Learning & Development Organization into brand compliance and reduce development time.
Responsibilities: visual design, UX research, wireframing, prototyping, user journeys, persona creation, HTML/CSS/JavaScript.
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Technologies: AWS, Sharepoint, C#, HTML, CSS, React, node.js, sockets.io, Photoshop, XD, Figma, InVision, Github, Visual Studio Code, xAPI, SCORM
2006-2008
CORE CREATE
Entrepreneurs' Organization
DIRECTOR, UX/UI
I managed a team of designers and front-end developers to create public and member content that engaged users. I developed ad comprehensive UX strategy that increased top-of-funnel engagement by 157% and a design system that improved consistency while lowering time to market.
Responsibilities included: Global UX strategy, user research and behavior analytics, wireframing, site mapping, page & application visual design, copy selection, platform research & selection & front end development.
Technologies: IMIS rIse (proprietary CMS), Wordpress, C#, HTML, CSS, JavaScript, Jquery, Photoshop, XD, Figma, Github, Visual Studio Code
2008-2014
AEROSOLES
LEAD WEB DEVELOPER
I established a design system that improved consistency and reduced design debt across multiple products. I reimagined the e-commerce experience to increase conversions (156%) and reduce abandoned carts (-269%). I also conducted user research, created wireframes and prototypes, and collaborated with designers and developers to ensure timely delivery of design assets and code base. Responsibilities: visual design, UX research, wireframing, prototyping, HTML/CSS/JavaScript .
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Responsibilities: visual design, UX research, wireframing, prototyping, site mapping, user journeys, HTML/CSS/JavaScript.
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Technologies: ColdFusion, Flash, HTML, CSS, Photoshop, InVision, Axure, Dreamweaver
DIRECTOR, INTERACTIVE & MULTIMEDIA
Worked with Creative Directors to develop campaign strategies for product and micro-sites, digital marketing campaigns and trade show booths and kiosks. Enabled Agency to perform video production and motion graphics in-house, lowering costs and project lead times.
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Responsibilities: visual design, UX research, wireframing, prototyping, site mapping, user journeys, HTML/CSS/JavaScript.
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Technologies: HTML, CSS, JavaScript, Flash, Photoshop, Axure, Dreamweaver
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2022-2023
innovations
CONTACT
If you're interested in working together, please feel free to reach out. I'd love to hear from you!